FacetScore: Ethical AI and Mystery Shopping for Real-Time Business and Competitor Insights

GLASGOW, 2024-12-23 — Arkilon Ltd., the Scottish business intelligence and product development company, today announced the launch of FacetScore (formerly FairScore), an advanced sentiment analysis platform that measures and enhances how businesses are perceived in their markets.

"Reputation is multifaceted, like the brilliance of a diamond," said Ryan Stenhouse, founder of Arkilon Ltd. "FacetScore enables businesses to comprehensively measure, understand, and enhance how they're perceived across all these dimensions."

Mystery Shopping Evaluations

FacetScore provides unique standardised and impartial evaluations through mystery shoppers who visit your business. This is in addition to our advanced AI-driven online monitoring.

"Nothing can beat the personal touch," Ryan continues. "Starting with our customers who run Bars or Clubs, we will send actual people to these venues for a real view of the experience inside of the business. Our mystery shoppers provide grounded feedback to help our customers make actionable improvements."

By taking our evaluation and review process into the real world, FacetScore can provide unparalleled insights, unique to the platform.

These evaluations check:

• Customer Service Quality: Identify strengths and areas for improvement.
• Pricing Competitiveness: Gauge whether pricing aligns with customer expectations and industry standards.
• Industry-Specific Factors: Receive targeted feedback relevant to your business type.

This hands-on approach provides actionable, unbiased insights to help you enhance your customer experience and maintain a competitive edge.

Advanced Technology, Ethically Applied

FacetScore is built on sophisticated artificial intelligence technology, combining state-of-the-art language models with industry-specific customisations developed by Arkilon Ltd. Available as a cloud-based service, FacetScore processes business perception data while maintaining the highest standards of privacy and ethical data handling. API integration options will be available for businesses seeking seamless incorporation into their existing systems.

Comprehensive Analysis Across Multiple Facets

FacetScore provides a multi-dimensional view of your business’s reputation, combining real-time feedback with actionable insights tailored to your industry:

• Real-Time Perception Tracking: Continuous monitoring of social media, customer reviews, and other online content to get real time feedback from customers.
• Multi-Channel Analysis: Integration of both online and offline reviews and feedback, including venue mystery shopping.
• Industry-Specific Metrics: Gain targeted feedback relevant to your business sector.
• Competitive Intelligence: Benchmark against competitors based on feedback from the people who matter most—your customers.

FacetScore doesn’t just track mentions on social media.  It delivers insights tailored to your industry and the expectations of customers, ensuring your business shines where it matters most.

"Mentions of your company on, say, Twitter, are only one part of how your customers talk about you online," adds Ryan Stenhouse. "FacetScore uses a broad approach to make sure that we capture the complete impression of a business online, and use that to drive our insights".

The platform launches with specialised features for bars and clubs, with planned expansion into additional industry sectors in the coming months.

Privacy and Compliance

FacetScore is designed with privacy at its core. The platform adheres to the highest standards of data protection, including full compliance with UK GDPR, EU GDPR, and Japan's APPI regulations. All data is processed ethically, with a strict commitment to never tracking, monitoring, or identifying individual people.

"At Arkilon, customer and end-user privacy is non-negotiable" says Ryan Stenhouse. "We know that handling personal and private data safely and securely is critical for businesses to maintain their reputation and keep the confidence of their customers. We built FacetScore to put privacy and transparency front and centre."

While we use AI models as part of FacetScore's core functionality, we never train our models on your raw data, and we take a strict privacy-first approach, as outlined in our Data Collection Agreement.

Pricing and Availability

FacetScore is available upon invitation, with a 7-day free trial and flexible pricing options starting at £30 monthly or £300 annually. Contact our sales team to arrange a demo and secure your invitation.

Flexible integrations and plans for Enterprise and large volume businesses will be coming later in 2025. If you would like to discuss it now, you can book a consultation online.